Montclair, NJ (May 7, 2014) – Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the best-selling Music 3.0, by Bobby Owsinski
With the addition of fresh
interviews from several of today’s
successful music industry innovators, Owsinski reveals new and proven
pathways to success in the modern music world. Music 4.0 is for
the musician overwhelmed by the seemingly never-ending options of the
fast evolving Internet, and along with some new high- and low-tech tips
for inexpensive marketing and promotion, the book answers the following
questions, and more:
- How are streaming music royalties determined and why is your payout less than you expected?
- Why is streaming music considered the savior of the music business by many industry insiders?
- How is money being made from YouTube and how you can benefit from its current “Wild West” mentality?
- Who are your customers and fans and how can you reach them?
- What are the most up-to-date ways of marketing your music in this new world?
- Who are the new industry players and why would they want to talk to you?
- What's your brand and how do you develop it?
- How are Facebook, Twitter, and YouTube best used as marketing tools specifically for your music?
- What are the new technologies being introduced that will influence how you sell and market your work?
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