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The Do LaB has announced that IS050 (Scott Hansen of Tycho) will be the lead visual
designer for Lightning in a Bottle 2015, California's premiere transformational music festival.
ISO50 will have his clean, colorful touch on everything from the website to the lineup flyer.
Lightning in a Bottle just released their first image from IS050, who was given a blank canvas to
showcase his unique design style and preview what is to come for next year's festival. IS050's
design was built off a photo from photographer and friend Daniel Zetterstrom, whose photo
was selected for its focus on individual experiences within a communal setting that has come
embody LiB. Also, the water pail that one of the characters is holding signifies the festival's
connection to the environment and its role to improve/educate California amid the drought.
ISO50 also produces music under the name Tycho, creating dreamy atmospheric music that
has garnered admiration from music critics and fans across the globe, highlighted by the release
of one of 2014’s standout albums Awake.
The Do LaB has been a fan of Scott Hansen’s work, both musically and visually, for years and
after performing at LiB as Tycho for the first time in 2013 Hansen immediately fell in love with
the festival. In his own words:
"A lot of my friends have been going to LIB for years and I’ve always wanted to go. When we
finally got a chance to play the festival I immediately felt a sense of community that was very
inspiring. When LIB contacted me about designing some images for them it seemed like a
perfect opportunity to apply the aesthetic I’ve been developing for Tycho to a physical space. I
was really inspired by the images my friend, photographer Daniel Zetterstrom, had captured of
the event the year prior and set about incorporating them into a sort of idealized vision of what
a gathering of people around art and music could be. I tried to create images that felt less literal
and more like the memories people would take away from the event.”
Stay tuned for full festival details for Lightning in a Bottle coming December 17th.
