INMUSIC BRANDS AND AVID TECHNOLOGY
FORM NEW ALLIANCE
Historic, first-of-its-kind
collaboration with Avid brings Pro Tools Express software to Akai
Professional and M-Audio customers
Cumberland, R.I. (January 23, 2013)
– inMusic Brands and Avid Technology announce an unprecedented
strategic initiative. This groundbreaking collaboration will have Avid’s
Pro Tools®
Express software, an abridged version of the industry-standard
recording and digital audio workstation, bundled with select Akai
Professional and M-Audio products. This partnership marks the first time
that Pro Tools has ever been bundled with hardware
from another manufacturer.
“We
view this unique alliance as an opportunity for our customers to have
an incredible experience right out of the box,” said Jack O’Donnell,
Founder,
President, and CEO of inMusic Brands. “At inMusic, our philosophy is to
deliver dynamic hardware and software experiences that put our customers
in the position of power, allowing them to create in the ways they
prefer. Clearly, millions of musicians have
found Pro Tools to be the unmatched standard for audio editing and
production, so this unique partnership—which came about as a result of
the M-Audio and AIR acquisitions—ties directly into our mission. We’re
honored to be working with Avid and look forward
to developing this alliance further.”
inMusic
acquired M-Audio and AIR Music Technology from Avid in July of 2012.
This acquisition formed the cornerstone of a new synergistic alliance
between the two companies. Avid has long been recognized by musicians
for their professional recording, editing, and mixing toolset, while
Akai Professional, part of inMusic Brands since 2005, has empowered
generations of producers with their iconic MPC instruments.
In addition, M-Audio has led the industry in keyboard controllers and
other hardware peripherals of value to computer-based musicians and
producers. The inMusic-Avid partnership is a convergence of
industry-leading hardware and software that will provide customers
of Avid, Akai Professional, and M-Audio with powerful capabilities and
immediate creative satisfaction.
Beginning
this year, select M-Audio controller keyboards and audio interfaces, as
well as certain Akai Professional products, will be shipping with
Pro Tools Express, an abridged version of Avid Pro Tools 10 software.
Adds
Avid’s W. Sean Ford, Vice President, Worldwide Marketing, “Including
Pro Tools Express with inMusic’s M-Audio and Akai Professional products
will make it easy for new musicians, producers, and DJs to start using a
truly top-shelf music production toolset. We are pleased to extend
aspiring professionals’ access to the music and audio production tools
that set the standard for the industry today.”
# # #
About inMusic
inMusic
is the parent company for a family of premier brands that includes AIR
Music Technology, Akai Professional, Alesis, Alto Professional, ION
Audio, M-Audio, MixMeister, Numark, and Sonivox. Committed to pushing
the boundaries of innovation in the DJ, music production, live sound,
musical instrument, pro audio, and consumer electronics industries, each
of inMusic’s brands creates cutting-edge products
that incorporate and build upon the latest in engineering, design, and
technology. For more information, visit inmusicbrands.com.
About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, and television shows, to live concert tours and news broadcasts. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius® and System 5. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, SoundCloud; or subscribe to Avid Buzz.
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, and television shows, to live concert tours and news broadcasts. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius® and System 5. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, SoundCloud; or subscribe to Avid Buzz.
Avid,
the Avid logo, Interplay, ISIS, Media Composer, Pro Tools and Sibelius
are trademarks or registered trademarks
of Avid Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of the
Interplay Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property
of their respective owners.
